Privacy policy

The protection of your personal data is important to us.


Naturally the Wirtschaftsförderung Land Brandenburg GmbH (WFBB), Babelsberger Straße 21, 14473 Potsdam, email address:, as the provider of this website and the controller in accordance with Art. 4 No. 7 of the EU General Data Protection Regulation (GDPR), respects the applicable data protection provisions, in particular the GDPR. Handling your personal data in a responsible manner is extremely important to us. In the following, we would like to explain how and for what purposes your personal data is used, how we process this data and which rights you have.

Data protection officer

If you have any questions about data protection, you can also direct them to the data protection officer of the WFBB by emailing or by writing to the data protection officer at our postal address.

Personal Data

Provided that you only use our website for information purposes, we will automatically process certain information by generating so-called log files, as, for example, your IP address. This is necessary for the correct functioning of the website and to pursue our legitimate interest in maintaining the stability and security of the website. The legal basis for this processing of your data is Art. 6 para. 1 (b) and (f) of the GDPR. Error log files are erased every 7 days and access log files every 14 days. 

The use of certain services on our website – such as registration forms, enquiries, online job applications and newsletter sign-ups – makes it necessary to collect, process and use personal data. In this regard, we take the principle of data minimisation seriously. For each service, we state for which purpose we are processing personal data on the relevant part of our website. 

If you register for a newsletter of the WFBB, we process with your explicit consent on the basis of Art. 6 para. 1 lit. a DS-GVO the data you provide to send you our newsletter. The provision of your e-mail address is required, all other information is voluntary. The revocation of your consent and thus the unsubscription from the newsletter is of course possible at any time with effect for the future. To do so, please contact us by e-mail or by post or click on the link in our newsletter. You can find more information about the sending of newsletters by us below.

The personal data collected in the course of using our website will not in principle be forwarded to third parties or transferred by any other means unless we are legally entitled or obliged to do so (as, for example, for prosecution purposes) or unless you have given us your consent.

If you contact us with a query, we process your name and email address only in order to handle your query and the contact you have made. The legal basis is Art. 6 para. 1 (b) of the GDPR. All further data entries are voluntary and will only be processed on the basis of your consent, according to Art. 6 para. 1 (a) of the GDPR.

External service providers that we use to operate the website or to handle certain services on our website process personal data exclusively on our behalf and are contractually obliged to adhere to the current legal provisions pertaining to data protection and data security. They are not considered as third parties in the context of data protection law. Iconate Gesellschaft für Kommunikation und Medien mbH and Host Europe GmbH support the implementation of our web presence.

Registering for events

If you register for events, we process the data you provide (these are usually name, company/institution, email address) for the purposes of organising the event. Fourteen days after the end of the event, your data will automatically be erased in our content management system. In some cases, we work with third parties to organise the events. These are organisations that we collaborate with or service providers that support us with holding the event. The legal basis for the processing and transfer is Art. 6 para. 1 (b) of the GDPR.

Video and audio recordings

During events, video and audio recordings for the PR work of the Wirtschaftsförderung Land Brandenburg GmbH or for location marketing may be made and published. The legal basis for this processing is Art. 6 para. 1 (f) of the GDPR. If you are affected and do not wish to be involved in the recording and publication of the video and audio recordings, please tell the photographer or the event organiser.

Google Analytics

The WFBB website uses Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (hereinafter “Google”). Google Analytics uses so-called “cookies”, text files, which will be saved on your computer and enable your use of the website to be analysed. The information produced by the cookies about your use of our website will usually be transferred to and saved on a Google Inc. server in the USA.

Through our activation of IP anonymisation, Google will first truncate your IP address within the member states of the European Union or other Contracting States to the Agreement on the European Economic Area. The full IP address will only be transferred to a server in the USA and truncated there in exceptional cases. On behalf of the operator of this website, Google will use the information to evaluate your use of the website, to compile reports on the website activities and to deliver further services related to the website and Internet use to the website operator. The IP address transferred from your browser by Google Analytics will not be combined with other data of Google.

You can prevent the storage of cookies files through a specific setting in your browser software; however, please note that in this case you may not be able to use all the functions of the website to their full extent. Moreover you can prevent Google recording the data produced by the cookie related to your use of the website (incl. your IP address), as well as the processing of this data by Google, by downloading and installing the browser plug-in available at: .

We use Google Analytics to enable us to analyse and regularly improve the use of our website. With the statistics we obtain, we can improve our services and make them more interesting for you, the user. We only use Google Analytics if you have given your consent to analysis of your usage. The legal basis of this is Art. 6 para. 1 sentence 1 (a) of the GDPR.

You can find further information on the terms and conditions of use and the data protection policy of the third party Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001, at the following:

Terms and conditions of use

Privacy policy overview

Privacy declaration

Social media plug-ins

We integrate recommendation interface buttons, so-called social media plug-ins, from social networks on our website. Currently we install the following plug-ins: Facebook, Twitter, LinkedIn und YouTube. At the same time, we use the so-called two-click or Shariff solution. With Shariff you can use social media and simultaneously protect your privacy; when visiting our site, first of all no personal data will be forwarded to the plug-in operators. You can identify the plug-in provider by the marking on the box above its first letter or the icon. Through the Shariff button, we enable you to communicate directly with the plug-in provider. First, by clicking the Shariff button, direct contact is established between you and the plug-in provider. The latter then receives the information that you have accessed the respective website of our online service and the following data is transferred: IP address; date and time of the request; time zone difference from Greenwich Mean Time; content of the request; access status / HTTP status code; data volume transmitted in each case; website from which the request originates; browser; operating system and its user interface; language and version of the browser software. In this process, Shariff prevents you from leaving digital traces on each site that you visit and improves your data privacy. In the case of Facebook and Xing, according to information from each provider, the IP address will be immediately anonymised in Germany after the data is collected. Therefore, through activation of the plug-in, personal data will be sent to each plug-in provider and saved there (in the USA in the case of US providers). As the plug-in providers chiefly collect data from cookies, we recommend that you delete all cookies using your browser’s security settings before clicking on the grey check boxes. 

Further information is available at the following link:

We neither have any influence on the collected data and data processing processes nor do we know the full volume of the data collection, the purposes of the processing or the length of the storage periods. Moreover, we have no information on the erasure of the collected data by the plug-in provider.

The plug-in provider saves the data collected about you as a user profile and uses this for advertising, market research and/or needs-based design of its website. This analysis is conducted (also for users who are not logged in) to present needs-based advertising and in order to inform other users of the social network about your activities on our website. You have the right to object to the creation of this user profile; however, you must contact the relevant plug-in provider to exercise this right. Through the plug-ins, we offer you the possibility of interacting with the social networks and other users so that we can improve our service and increase its attractiveness for you, the user. The legal basis for the use of the plug-ins is Art. 6 para. 1 sentence 1 (f) of the GDPR.

Data transfer takes place whether or not you have an account with a plug-in provider and independently of your log-in status. If you are logged in to your account with the plug-in provider, the collected personal data will be directly assigned to the account with the plug-in provider. When you click on the activated button and e.g. link the page, the plug-in provider also saves this information in your user account and publicly shares this with your contacts. We recommend that you regularly log out after using a social network, particularly, however, before activating the button as this will prevent the information being assigned to your plug-in provider profile.

In the following data protection statements shared by these providers, you will obtain further information on the purpose and extent of the data collection and processing by the plug-in provider. There you will also gain further information on your related rights and the settings possibilities for protecting your privacy. Addresses of the corresponding plug-in providers and URLs with their data protection notices: (On the basis of the European Court of Justice decision of 16.07.2020, the WFBB would like to inform clients, business partners, staff members, website visitors and others with whom we communicate that by using such US service providers as Amazon, Asana, Facebook, Google, Mailchimp, Twitter, TeamViewer, YouTube, etc., and their corresponding European subsidiaries for communication purposes it is possible that no suitable data protection level and none that is comparable with EU regulations can be maintained. Due to national legislation, a provider based outside the European economic area may be obliged to surrender communications data to national security authorities without the possibility of having the lawfulness of the data handover examined in an independent court procedure at the request of the data subject. Therefore, we must now check all data transfers to third-party providers on a case-by-case basis and, if necessary, stop them or replace them with EU-based providers. To this end, the WFBB is currently in discussion with its service providers and the government regulators.)

Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
- based on an agreement according to Article 26 of the General Data Protection Regulation (GDPR) concerning the joint processing of personal data
- Privacy statement:
- Opt-out possibilities: und

Google LLC, 1600 Amphitheater Parkway, Mountainview, California 94043, USA
- Privacy statement:
- Standard contract clauses are used to ensure suitable protection when data is transferred outside the EEA:

Twitter, Inc., 1355 Market St, Suite 900, San Francisco, California 94103, USA
- Privacy statement:

Xing AG, Gänsemarkt 43, 20354 Hamburg, DE
- Privacy statement:

LinkedIn Ireland Unlimited Company, Attn: legal Dept., Wilton Place, Dublin 2 Irland
- Privacy statement:

Youtube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA; Google Ireland Limited, Gordon House, Barrow Street, Dublin 4,Irland
- Youtube is a service of Google LLC
- Privacy statement:

Newsletter and use of MailChimp

On the website of the Brandenburg-specific cluster of the WFBB, users are given the opportunity to subscribe to our newsletter. The personal data transmitted to the controller when the user subscribes to the newsletter is specified in the input mask used for this purpose.

The personal data collected in the context of a registration for the newsletter will be used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a related registration, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties.

The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter dispatch can be revoked at any time. For the purpose of revoking consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter mailing directly on the website of the controller at any time or to notify the controller of this in another way.

The newsletter is sent through Mailchimp, a newsletter service provider belonging to the US-based The Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, Georgia 30308, USA. The email addresses of the subscribers to our newsletter, like other personal data described in this statement, are saved on the servers of Mailchimp in the USA. 

Mailchimp will only process your personal data on our behalf for mailing and analysis of the newsletter and on the basis of a data processing agreement.

Moreover, by its own account. Mailchimp can use this data to improve its own services. In this case, Mailchimp is exclusively responsible for the processing of your personal data. Further information about data protection at Mailchimp can be found at:

Our newsletter contains a so-called web beacon, a pixel-sized file that is retrieved from the Mailchimp server on opening the newsletter. During the retrieval, technical information (such as information on the browser and your system, your IP address and the time of the retrieval, as well as the detection of whether and when the newsletters are opened and which links are visited) is collected with the goal of improving the technical aspect of the service.


The website sometimes uses so-called cookies. Cookies inflict no damage on your computer and contain no viruses. Cookies serve to make our service user-friendly, more effective and safer. Cookies are small text files which are downloaded onto your computer and saved by your browser. Most of the cookies we use are so-called session cookies. They are automatically deleted after the end of your visit. Other cookies remain saved on your terminal until you delete them. These cookies enable us to recognise your browser on the next visit. You can programme your browser so that you will be informed when cookies are saved and will only allow cookies on a case-by-case basis, exclude cookies in particular cases or generally, and you can activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of the website can be reduced. 

In addition to the use of Google Analytics described above, we only use cookies that are necessary for the website to function properly. The legal basis for this use of cookies is Art. 6 para. 1 sentence 1 (b) and f of the GDPR.

Instruction and data security

We secure our website and other systems with up-to-date technical and organisational measures against loss, destruction, (unlawful) access, modification and distribution of your data by unauthorised persons. You should always keep your access information confidential and close the browser window when you have finished communicating with us, especially if you share your computer with others.

The information you have submitted will be encrypted during the electronic transfer process and always treated as strictly confidential.

Erasure and storage periods

Our goal is to process as little of your personal data as possible. We will only save your personal data as long as is necessary for fulfilling the original purpose of its collection, and – if applicable – as long as the law stipulates.

Rights of data subjects

Data subjects have the following rights concerning their personal data: 

  • in compliance with Art. 7 para. 3 of the GDPR, the right to revoke the consent they originally gave to the WFBB. As a result, we will not be permitted to continue processing the data associated with this consent;
  • in compliance with Art. 15 of the GDPR, the right to request information about their personal data processed by the WFBB. In particular, data subjects can request information about the processing purposes; the category of personal data; the categories of recipients who have hosted or will host their data; the planned storage period; the existence of a right to rectification, erasure, restriction of processing or a right to object; the existence of a right to lodge a complaint; the origin of their data – unless we did not collect it; as well as the existence of automatic decision-making, including profiling, and, if applicable, significant information about the details; 
  • in compliance with Art. 16 of the GDPR, the right to request the immediate rectification of incorrect or completion of incomplete personal data saved by the WFBB;
  • in compliance with Art. 17 of the GDPR, the right to request the erasure of their personal data saved by the WFBB, unless the processing is necessary for the exercise of the right to freedom of speech and information, to fulfil a legal obligation, for reasons of public interest, or for the assertion, exercise or defence of legal rights;
  • in compliance with Art. 18 of the GDPR, the right to request a limitation on the processing of their personal data if they dispute the correctness of the data, or if the processing is unlawful yet the data subjects reject the erasure of the data –  and the WFBB no longer needs the data –  as they need this for assertion, exercise or defence of their legal rights, or if they have officially filed an objection to the processing according to Art. 21 of the GDPR;
  • in compliance with Art. 20 of the GDPR, the right to maintain the personal data which they have made available to the WFBB in a structured, accessible and machine-readable format or to request its transfer to another data controller and
  • in compliance with Art. 77 of the GDPR, the right to lodge a complaint with a government regulator. To this end, data subjects can generally contact the regulatory authority in their usual place of residence or place of work or our company headquarters. 

The responsible office for the exercise of the rights previously mentioned is

Name: Wirtschaftsförderung Land Brandenburg GmbH
Address: Babelsberger Straße 21, 14473 Potsdam

Version and updates of this data protection statement

This data protection statement was compiled on December 2, 2021. The WFBB reserves the right to update the data protection statement in due course in order to improve the data protection and/or to adapt it to new regulatory practice or case law.